
Multi-talented graphic designer and mathematician John Maeda collaborate with Reebok to design a shoe based on Law 1: Reduce (taken from his book The Laws of Simplicity). Law 1 states that âthe simplest way to achieve simplicity is through thoughtful reductionâ.
The end result is a tonal metallic silver upper based on the running model, ERS 5000. The shoe is available now at select Reebok dealers.

Storming straight from St. Petersburg, in beautiful Russia, Evgeny Kiselev aka Ekiselev overwhelms your senses with color and hyper-psychedelic shapes in his unique style. Make sure to also check his madness on Behance .
He's truly one prolific chelovek, with works for clients the caliber of Snickers, Rojo Magazine and Computer Arts in his portfolio... harasho!

âIn its apparently catastrophic form⦠Detroit has recently emerged as a figure for abject urban failure,â writes Andrew Herscher of Detroit Unreal Estate Agency. Herscher, an assistant professor of architecture at the University of Michigan, and collaborators Mirielle Roddier, Femke Lutgerink, and Partizan Publikâs Christian Ernsten and Joost Janmaat, are attempting to redefine the term economy with regard to Detroitâs post-industrial blight.
Herscher and his collaborators define âunreal estateâ as âurban space that has slipped through the literal economy, the economy of the market, and entered other economies, included but not limited to those of survival, invention, play and desire.â
Read full post here
[via PSFK.com]

Hydro74 screaming again with new updates!
This is the first promo for DAHRA's (Designers Against Human Rights Abuse) second book, entitled 3 minutes.
Each week they will release a new promo and pictures of the book at 3minutes.dahra.org leading up to the launch of the book.
The book is made up of 10 beautifully designed booklets from some of the world's best designers showcasing considered and stunning typography! The book goes on sale August 17th and will be available from Subism for £10 + p&p worldwide. All proceeds once again go to Tibet Relief Fund
Contributors for the book were invited to translate 10 x 3 minutes long audio interviews using primarily typography, in order to try and capture their essence. The interviewees themselves were asked the question âWhat are the ...
Todays news features a new web service, called card.ly. The idea behind it is very simple, much a-like Twitter, in simplicty terms, you’ll love it. We also have the most outrageous geek furniture that your wife would never allow you to buy and, finally, the “The Battle of the Browsers” results are in, no surprises to be honest.
Card.ly

card.ly is a new online service that has potential to be big. Basically you create a tiny a portfolio (all the themes are styled like a business card) by integrating all your social networks, it could be Facebook, Twitter, YouTube, Digg, Delicious… then you add a little bio and your contact details, and you are good to go. Cool.
Sigup for your own Card.ly
The 10 ...

Dare Digital create a new spot for the FA Whatever your level
Source: UndoUndo

Christian Hundermark & Clemens Baldermann (formerly known as »c100« and »The Purple Haze«) teamed up to the brandnew c100purplehaze.com , a munich based multidisciplinary design studio.

âIn the garden of my house thereâs a tree with lots of randomly grown twigs. It looks odd and nice at the same time. One day I asked myself if I could create a piece of music with it.â
âTo tune the tree I picked a fundamental note and tuned the twigs by trimming them with a pencil sharpener. I used two Røde NT6 and a NTG-2 as microphones, combined with a customized stethoscope.
I recorded the tracks live on a Pro Tools LE system. I didnât use any synthesizer or sampler to create or modify the sounds. All the sounds come from playing the tree, by bowing the twigs, shaking the leaves, playing rhythms on the cortex and so on.â
More here
Source: ...