Letter spacing is essential in commercial graphic design – if you want to look professional. This article will demonstrate some common letter spacing techniques in the context of logo design and branding.

I have started with Helvetica (a sans-serif font) here because it’s very easy to work with (especially in caps) as all the latters are pretty much the same width, it’s also very bold. There may be times when this wide letterspacing works for you but with a logo you should always try less spacing as a general rule.

Bringing letters closer together helps to turn the word into more of an image. Reducing the spacing has also made the word much stronger ...